EPISODE · Dec 13, 2021 · 12 MIN
Experimentation - Success Factors and Pitfalls
from Modern Commerce Talks · host Optimizely
This is the second part of the Experimentation focus with Optimizely.If you want to reap the real benefits of experimentation, making sure that you always deliver what is best for your customers, you need to get the fundamentals right. In this talk, Heather Miller, Senior Strategy Consultant at Optimizely talks us through the seven pillars of a successful experimentation program, and the most common pitfalls. She will also explain why many organizations fail in their experimentation projects because they are too eager to see the results of it.
NOW PLAYING
Experimentation - Success Factors and Pitfalls
No transcript for this episode yet
Similar Episodes
Mar 3, 2026 ·44m
Feb 21, 2026 ·30m
Dec 17, 2025 ·30m
Dec 11, 2025 ·26m
Dec 11, 2025 ·29m
Dec 11, 2025 ·33m