Expert Access: Social Media is Changing, Fast. What’s Next for the Design Industry Online?

Social media is changing – and fast. Facing competition from TikTok, Instagram is pivoting toward video-based content, and many – including designers and design-industry brand – are wondering how to adapt (and why they should even bother). Laura Bindloss of Nylon Consulting and Catherine Cantave and Hope Greenberg of Soapbox Strategists join the DLN’s Expert Access webinar series to offer a State of the Union on social media, offering insights into how and why it’s changing and providing key takeaways for design-industry principals looking to navigate its hairpin turns. Change isn’t always fun, but it’s inevitable, and these experts will help us confront digital change and develop strategies for maintaining – and growing – our brands and audiences online.