Exponential PULL (aka: stop slogging it out)

What this episode covers

Why do some startups take off ($25M ARR within 2 years) while others - with equally talented founder teams, with equally unique tech, with equally attractive markets, … - struggle to reach $500k, $1M or just feel like they’re pushing instead of customers pulling?Rob jumps into that question in this week’s Substack and this podcast. The answer is that PULL is not linear - it’s logarithmic - and that explains how startups can have such divergent outcomes.Rob's Substack post here: ⁠LINK⁠PMF Camp / Work with Rob: ⁠LINK⁠Pre-order Rob's book ("The Power of PULL") - ⁠Amazon⁠Connect with Rob on LinkedIn: ⁠LINK⁠

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Frequently Asked Questions

How long is this episode of The Physics of Startups?

This episode is 46 minutes long.

When was this The Physics of Startups episode published?

This episode was published on February 27, 2026.

What is this episode about?

Why do some startups take off ($25M ARR within 2 years) while others - with equally talented founder teams, with equally unique tech, with equally attractive markets, … - struggle to reach $500k, $1M or just feel like they’re pushing instead of...

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