Eyes on the Game: How Ads Win in the Attention Economy (Thanks, Neuroscience!)

from Admazing: Mobile Gaming Deep Dive · host Admazing Co.

In this episode of Admazing: Mobile Gaming Deep Dive, we dive into the fascinating findings from the “Play It Forward” research, sponsored by Dentsu and Lumen in partnership with Activision Blizzard Media, with additional insights from Alter Agents’ neuroscience studies. The report uses cutting-edge eye-tracking technology and heart rate monitoring to reveal how gaming boosts attention and immersion for advertisers. We’ll break down what 200 U.S. participants’ gaming habits say about ad effectiveness and why mobile games are the perfect platform for keeping players—and their eyes—locked in. Brought to life with AI-generated audio, this episode takes you deep into the science of attention in gaming!

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This episode is 9 minutes long.

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This episode was published on October 10, 2024.

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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