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Facebook Conversion API - mit Thomas Hutter & Claude Sprenger #048

EPISODE · Jun 17, 2021 · 33 MIN

Facebook Conversion API - mit Thomas Hutter & Claude Sprenger #048

from Digital Marketing Upgrade · host Thomas Besmer, Thomas Hutter, Claude Sprenger

Die Facebook Conversion API ist die Möglichkeit von Facebook, Tracking-Informationen nicht Client-seitig, also im Browser, sondern Server-seitig abzufeuern. Die ermöglicht für Unternehmen noch mehr Kontrollen über die eigenen Daten. Unternehmen, die bis jetzt auf das Facebook Pixel aufgrund von internen Richtlinien verzichtet haben, bekommen mit der Facebook Conversion API nun die Möglichkeit, besser zu steuern, was an Facebook gesendet werden darf und was nicht. Aber nicht nur das ist ein grosser Vorteil, sondern es gibt noch viele weitere.  In dieser Episode gibt Claude Sprenger (Head of Development der Hutter Consult AG) Antworten auf alle Fragen von Thomas Hutter rund um das Thema.

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Facebook Conversion API - mit Thomas Hutter & Claude Sprenger #048

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