EPISODE · Sep 11, 2020 · 28 MIN
Fanatical Fridays #15: 3 Fresh — and Somewhat Controversial — Ideas for Enrollment Marketing Campaigns
from Higher Ed Pulse · host Zach Busekrus, Mickey Baines
One of the greatest challenges for enrollment marketers with small budgets and limited team resources is to effectively A/B/C/D/E/F test their copy and creative across social and display networks. The good news? You can do some (relatively simple) digging to uncover the lessons your competitors have learned along the way so you don’t need to recreate the wheel. Tools like Facebook Ads Library and Moat.com allow you to look up the digital ads that various organizations (including educational institutions) are running at any point in time. On this week's episode, Zach and Mickey unpack this marketing strategy — and two other (semi) controversial strategic ideas — and riff on how the pros and cons of bold enrollment marketing campaigns. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
One of the greatest challenges for enrollment marketers with small budgets and limited team resources is to effectively A/B/C/D/E/F test their copy and creative across social and display networks. The good news? You can do some (relatively simple) digging to uncover the lessons your competitors have learned along the way so you don’t need to recreate the wheel. Tools like Facebook Ads Library and Moat.com allow you to look up the digital ads that various organizations (including educational institutions) are running at any point in time. On this week's episode, Zach and Mickey unpack this marketing strategy — and two other (semi) controversial strategic ideas — and riff on how the pros and cons of bold enrollment marketing campaigns.
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Fanatical Fridays #15: 3 Fresh — and Somewhat Controversial — Ideas for Enrollment Marketing Campaigns
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