Fanatical Fridays #22: A Recap on 2020 Enrollment Marketing Trends and Predictions for 2021

On the final Fanatical Fridays episode of the year, Zach and Mickey discuss what upticks in searches for pursuing a master's degree and completing one's bachelor's degree means for enrollment marketers. This intro leads Zach and Mickey into a conversation about the power and importance of SEO in 2021, how apps like ZeeMee are changing the digital recruitment game by marketing through the context of community, and what marketing messages and themes will be most important for enrollment marketers in 2021. - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.