Fanatical Fridays Episode 21: What Your Prospective Students Are Searching for Right Now — And Why Brand Messaging Matters More Than Ever Before

Mickey kicks off today's episode with an exciting, new idea...it may or may not involve the launch of a new podcast show! Zach and Mickey riff on the meaning behind recent trends in prospective student search behavior. Searches around "bachelor's degree completion" and "should I go to grad school" are up nearly 450% and 50% respectively (as compared to last year). How should enrollment management teams be capitalizing on these trends? By creating quality, educational content that answers the questions of these prospects! Furthermore, we're seeing huge upticks in requests for the development of "power phrases" to help equip enrollment teams with snippets of branded copy that helps them articulate their school's unique value proposition in truly unique ways. - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.