Fans show up for full-time, not kickoff: WiFi data from Purple reveals how the World Cup is really being watched across America

In this episode of Global Economic Press, Alex Brady delves into the intriguing realm of sports economics, focusing on the FIFA World Cup 2026 and its impact across the United States. Utilizing data from guest WiFi specialist Purple, Alex uncovers surprising trends about how and when football fans are gathering to watch the tournament. The analysis reveals that fans are not just arriving for kickoff but are making matchdays an extended social occasion. With data from 818 venues, Purple shows that fans arrive early, stay late, and frequently use their phones during breaks in play, highlighting a shift in how football is experienced. The podcast further explores how home games draw the largest crowds, with the United States' matches attracting the most significant number of connected fans. Cities like Los Angeles and Miami lead in WiFi usage surges on matchdays, confirming the tournament's strong influence. Purple's data indicates that the World Cup is not only filling seats but also transforming the way fans connect and engage with the event. This episode underscores the importance for venues to understand these patterns to enhance the fan experience. For more information about Purple and their insights, visit their website at Purple.