Farmers Bet Big on Peas & Lentils for Protein Boom

Farmers in Idaho and Montana are turning to peas and lentils for profit, riding the protein craze and GLP-1 meds demand. These pulses, packed with protein, are popping up in cereals and sodas. With a brutal farm economy, pulses stand out due to their nitrogen-fixing properties and high yields. Montanas McKade Mahlen, for instance, loses on wheat but profits on lentils. Social media hype and GLP-1 users protein needs are fueling this shift. Yellow pea acres have surged, and food giants are incorporating pea protein into various products. Despite no protein shortage, this trend is a lifeline for pulse growers, helping them stay afloat amid high input costs. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/f24128ad1a1c2b66