Farming Against the Odds with Beth Hoffman episode artwork

EPISODE · Sep 18, 2025 · 59 MIN

Farming Against the Odds with Beth Hoffman

from Agrarian Futures · host Agrarian Futures

What happens when you leave behind a career in food journalism to take over a family farm in Iowa? For Beth Hoffman, it meant putting theory into practice - and learning firsthand just how difficult it is to make small and mid-sized farming work in today’s economy.In her book Bet the Farm and in her daily life raising grass-finished cattle and organic crops, Beth confronts the financial and cultural realities most farmers face: land that’s too expensive for beginners, markets that reward consolidation over stewardship, and infrastructure built for scale instead of community. Yet her story is also one of possibility -o f finding ways to align values with viability and imagining what a more just and sustainable food system could look like.In this episode, we dive into: Beth’s journey from food journalist to first-generation farmer in Iowa The hidden costs of farming and why most operations run on razor-thin margins The double bind of land access, generational transfer, and skyrocketing prices Why infrastructure like slaughterhouses and markets is as important as the land itself The trade-offs between environmental ideals and financial realities on the ground How gender and cultural narratives shape who is seen as a “real farmer” What a truly sustainable and just farming system would requireMore about Beth:Beth Hoffman began her food writing career focused on culture, producing a food series on KUER in Salt Lake City and receiving a grant to document the stories of immigrant women as they cooked in their homes (which became a radio series that aired on Weekend America). Now, twenty-five years into writing and producing work on food and agriculture, Beth has freelanced for radio and print publications (NPR, The World, The Guardian, Forbes and many more) and was an Associate Professor at the University of San Francisco in Media Studies. But perhaps most importantly, she and her husband John moved from the big city to rural Iowa to take over his family's 530-acre farm. She wrote a book called Bet the Farm: The Dollars and Sense of Growing Food in America, using their experiences to illustrate how the American food system works. The couple raises grass-fed and finished beef, pastured goats and some vegetables and offer cooking and writing classes on the farm.Agrarian Futures is produced by Alexandre Miller, who also wrote our theme song. This episode was edited by Drew O’Doherty.

What happens when you leave behind a career in food journalism to take over a family farm in Iowa? For Beth Hoffman, it meant putting theory into practice - and learning firsthand just how difficult it is to make small and mid-sized farming work in today's economy. In her book Bet the Farm [https://bookshop.org/p/books/bet-the-farm-the-dollars-and-sense-of-growing-food-in-america-beth-hoffman/91116e97c0557857?ean=9781642831597&next=t&next=t] and in her daily life raising grass-finished cattle and organic crops, Beth confronts the financial and cultural realities most farmers face: land that's too expensive for beginners, markets that reward consolidation over stewardship, and infrastructure built for scale instead of community. Yet her story is also one of possibility -o f finding ways to align values with viability and imagining what a more just and sustainable food system could look like. In this episode, we dive into: * Beth's journey from food journalist to first-generation farmer in Iowa * The hidden costs of farming and why most operations run on razor-thin margins * The double bind of land access, generational transfer, and skyrocketing prices * Why infrastructure like slaughterhouses and markets is as important as the land itself * The trade-offs between environmental ideals and financial realities on the ground * How gender and cultural narratives shape who is seen as a "real farmer" * What a truly sustainable and just farming system would require More about Beth [https://www.farmbetiowa.com/]: Beth Hoffman began her food writing career focused on culture, producing a food series on KUER in Salt Lake City and receiving a grant to document the stories of immigrant women as they cooked in their homes (which became a radio series that aired on Weekend America). Now, twenty-five years into writing and producing work on food and agriculture, Beth has freelanced for radio and print publications (NPR, The World, The Guardian, Forbes and many more) and was an Associate Professor at the University of San Francisco in Media Studies. But perhaps most importantly, she and her husband John moved from the big city to rural Iowa to take over his family's 530-acre farm. She wrote a book called Bet the Farm: The Dollars and Sense of Growing Food in America, using their experiences to illustrate how the American food system works. The couple raises grass-fed and finished beef, pastured goats and some vegetables and offer cooking and writing classes on the farm. Agrarian Futures is produced by Alexandre Miller, who also wrote our theme song. This episode was edited by Drew O'Doherty.

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Farming Against the Odds with Beth Hoffman

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Soft, Earthen Futures Storywork Studio Soft, Earthen Futures is a podcast about imagining and crafting a more whole world. We explore what it means to stand at the threshold between what has been and what is trying to emerge, tending to that in-between space, listening for what the earth is dreaming through us, and giving those visions form. This show is for wild-hearted creatives, entrepreneurs, and visionaries. Hosted by founder, story doula, and eco-somatic depth guide, Daje Aloh. What Needs to Get Done – Right Now Its-all-here This is the moment where futures are forged. Where men rise by doing what others delay.So I ask: What needs to get done—right now? The tastylive network tastytrade The tastylive network teaches investors innovative, simple ways to trade stocks, options, and futures, take advantage of market volatility and build a successful portfolio. Tom Sosnoff leads an irreverent and playful band of floor traders who are showing America a new way to quickly find low risk, high return strategies in bullish, bearish and sideways markets. Ray Dalio Academy of Achievement Ray Dalio is the founder and owner of Bridgewater Associates, the world's largest and richest hedge fund. The firm manages approximately $130 billion in global investments for institutional clients including foreign governments and central banks, pension funds, university endowments and charitable foundations. The son of a jazz musician, Dalio began investing at the age of 12 when he bought shares of Northeast Airlines for $300, tripling his investment when the airline merged with another company. After completing his education at Long Island University and Harvard Business School, Dalio worked on the floor of the New York Stock Exchange and invested in commodity futures. In 1975, at age 26, he founded Bridgewater Associates in his two-bedroom Manhattan apartment. As the firm expanded, he wrote a 100-page essay, 'Principles,' to share his management philosophy with his employees. Dalio believes his team must be 'radically truthful and transparent' to achieve excellence. 'We need to kn

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This episode was published on September 18, 2025.

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What happens when you leave behind a career in food journalism to take over a family farm in Iowa? For Beth Hoffman, it meant putting theory into practice - and learning firsthand just how difficult it is to make small and mid-sized farming work in...

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