Farms, Food and Traceability, with Allison Kopf

Send us Fan MailIn this episode we talk to Allison Kopf from TRACT, a revolutionary platform mapping and tracking global commodity supply chains to create greater transparency across the world's food systems.From her physics studies at Santa Clara University to pioneering indoor farming in North America, to data-led innovation for sustainability, Alison's journey demonstrates how technology entrepreneurship can drive sustainable change when guided by clear environmental values.Our conversation dives deep into EU sustainability regulations that are transforming how companies track deforestation and emissions, creating both challenges and opportunities. It also takes a fascinating turn toward AI applications in agriculture - from automating crop registration to detecting disease and mapping supply chains - revealing how technology can help sustainability teams focus on meaningful impact. And - finally - we close talking about what all of this might mean for the future of value chains and, even capitalism itself, in an AI-led technosphere. Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.