Fatma Al Mulla | Inspiring Growth, with du | Ramadan Miniseries

This Ramadan we teamed up with du Business for a special series called Inspiring Growth, to celebrate entrepreneurship and highlight business success. We feature eight successful entrepreneurs and innovators who shared their personal stories to help others learn valuable lessons. Throughout the show, we will focus on growth, exploring the path of how they turned their dreams into reality. We hope this proves to be both inspirational and valuable for those who are facing their own personal and business challenges, as always du Business is your partner to enable business and personal growth.Joining me in the first episode is Fatma Al Mulla, the founder and creative director of FMM, a collection of pop culture inspired shirts, dresses, abayas and accessories that can be found in Dubai’s coolest boutiques.After graduating from the American University of Sharjah, where she studied visual communication and photography, Fatma established her own Khaleeji pop-culture brand, FMM, which takes its name from her three initials. The collection pokes fun at social and cultural stereotypes and misconceptions with its detailed illustrations and tongue in cheek Arabic captions.You can follow Fatma on Instagram and visit her website for more.Timestamps:0:00 Intro1:17 Fatmas’s Ramadan Routine2:22 How did you come up with the concept 5:41 The learning curve6:33 How did you build your audience?10:19 How did you establish your work culture?13:12 Fatma’s advice to start your own business14:36 Outro