Feeling Your Way Through It | Ep 04

from The Journey: Stories Of Startup Success · host Zachary Phillips

March 2025, Talking points:Social media landscapes and TicTok successVanity metrics vs real salesReframing competition (other small businesses should be allies)Scientific approach to testing changes vs feeling itPicking a strategyAuthenticity and consistency as a marketing strategyMatt’s current focus: Concerted effort around marketing to grow sales and stress test staff and process (then to fix what breaks) - Follow @thebeardedpigau & thebeardedpig.com.auZac’s current focus: Sort out level 2 blogs and website flow, upload counseling promotion video, start hot and cold outreach - Follow @zacpphillips & zachary-phillips.com

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