Ferrari's AI Engagement: 62% Lift for Builders

This episode of No-BS AI Briefing dives into two high-signal AI stories for builders. First, we unpack how Ferrari, in partnership with IBM, achieved an astounding 62% increase in fan engagement using an AI-powered personalized storytelling platform. This case study offers a clear blueprint for using real-time data and generative AI to boost user retention and emotional connection in any product. Second, we explore the rise of Generative Engine Optimization (GEO) with Peec AI's $10M ARR success, signaling a new frontier for product discoverability beyond traditional SEO. Vikash shares a concrete takeaway: how to audit your product's AI search visibility in under 60 minutes. If you’re a founder, product manager, or engineer, you’ll find actionable insights to apply to your own projects. Follow the show for more concise, opinionated briefings.Send us Fan MailSupport the show

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This episode is 11 minutes long.

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This episode was published on May 24, 2026.

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