Finally, a Loyalty and Rewards App That Actually Works episode artwork

EPISODE · Jan 8, 2026 · 35 MIN

Finally, a Loyalty and Rewards App That Actually Works

from Patient Obsessed · host The Axis

Patient loyalty is the engine behind practice growth. Loyalty members are 140% more valuable than the average patient, and just 19% of your patients may already be driving more than half your revenue. Clark Cave, CEO of Model Rewards, shares the data behind what keeps patients coming back in a crowded aesthetics market.He explains how modern loyalty programs go far beyond promos. From reducing drop-off to navigating the shrinking reach of email marketing, a simple, data-driven rewards system can turn patients into long-term advocates.Learn how “micro-influencers” already exist inside your patient base, why referrals often outperform big spenders, and how smart incentives can shift behavior fast.Model Rewards turns ordinary visits into lasting relationships. Find out what makes a loyalty program truly effective, how to identify and reward your most valuable patients, and why overcoming skepticism about loyalty software might be the key to unlocking your next wave of retention and revenue. GUESTSClark CaveCEO, Model RewardsClark Cave is an accomplished healthcare executive and entrepreneur with deep experience in both large and small organizations, as well as in developing software for the cash-based aesthetic industry. He specializes in areas like business development, operations, recruiting, and marketing. Currently, Clark leads Model Rewards—an innovative, Nextech-integrated patient engagement platform for aesthetic practices. By turning loyalty into data-driven growth, Model empowers practices to boost revenue, retention, and patient relationships through smart rewards and real-time insights.Schedule a 15-minute demo of Model RewardsLearn more about Model RewardsConnect with Clark Cave on LinkedInDownload Model Rewards, the patient loyalty rewards appHeather Hughes HardyAesthetics Sales SpecialistHeather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedInAbout Patient ObsessedPatient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to [email protected] more episodes, get resources, or send us a messagehttps://www.patientobsessedpodcast.comIf you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at https://www.meetthedoctorpodcast.com/ and listen to Meet the Doctor on YouTube, Apple Podcasts, Spotify, or anywhere you listen to podcasts.Patient Obsessed is a production of The Axis https://www.theaxis.io/

Patient loyalty is the engine behind practice growth. Loyalty members are 140% more valuable than the average patient, and just 19% of your patients may already be driving more than half your revenue. Clark Cave, CEO of Model Rewards, shares the data behind what keeps patients coming back in a crowded aesthetics market.He explains how modern loyalty programs go far beyond promos. From reducing drop-off to navigating the shrinking reach of email marketing, a simple, data-driven rewards system can turn patients into long-term advocates.Learn how “micro-influencers” already exist inside your patient base, why referrals often outperform big spenders, and how smart incentives can shift behavior fast.Model Rewards turns ordinary visits into lasting relationships. Find out what makes a loyalty program truly effective, how to identify and reward your most valuable patients, and why overcoming skepticism about loyalty software might be the key to unlocking your next wave of retention and revenue. GUESTSClark CaveCEO, Model RewardsClark Cave is an accomplished healthcare executive and entrepreneur with deep experience in both large and small organizations, as well as in developing software for the cash-based aesthetic industry. He specializes in areas like business development, operations, recruiting, and marketing. Currently, Clark leads Model Rewards—an innovative, Nextech-integrated patient engagement platform for aesthetic practices. By turning loyalty into data-driven growth, Model empowers practices to boost revenue, retention, and patient relationships through smart rewards and real-time insights.Schedule a 15-minute demo of Model RewardsLearn more about Model RewardsConnect with Clark Cave on LinkedInDownload Model Rewards, the patient loyalty rewards appHeather Hughes HardyAesthetics Sales SpecialistHeather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry.Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedInAbout Patient ObsessedPatient Obsessed is the aesthetic practice marketing podcast that explores what makes people choose one doctor or provider over another. In a word, the conversion, the magic moment.If you're doing something innovative to improve or disrupt the patient experience, we want to hear from you! To inquire about being a guest on Patient Obsessed, send an email to [email protected] more episodes, get resources, or send us a messagehttps://www.patientobsessedpodcast.comIf you're a doctor or an aesthetic professional and have ever thought about doing your own podcast, you can try podcasting for free on our Meet the Doctor podcast. Schedule your recording session at...

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Finally, a Loyalty and Rewards App That Actually Works

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Marked Medicine Dr. Mark Brulte & Amanda Brulte, FNP As healthcare providers, we believe it is important to empower our patients with knowledge and treat them as if they are members of our own family. We feel it is important to work together and with other professionals to raise awareness about medical topics. This podcast is a place for everyone to learn through fascinating medical stories that are educational, informational, and entertaining. The stories told are meant to educate and not disturb. Some of the stories are very serious and deep, and others will be much lighter and informative. This information will help healthcare providers deliver excellent patient care by teaching them to first and foremost treat each patient as if they are a member of their own family, and by diving deep into medical topics and discussing the various aspects of diagnosis and treatment. Patients, you will also learn ways to advocate for your own health, as well as signs and symptoms of various medical conditions! There really is something for everyone Pop Culture Podcast Pop Recovery Systems Pop Culture Podcast, hosted by Laura Alexis, CEO of Pop Recovery Systems, and Dr. Eric Smith, DO FASMBS, offers a unique look at weight loss surgery and plastic surgery from both patient and surgeon perspectives. Laura, a visionary and passionate advocate for patient care, and Dr.Eric Smith, a pioneer in robotics for general surgery, explore the health and wellness industry, body image, and self-care. While they do dive into the life-changing effects of weight loss surgery and plastic surgery, they also focus on the journey of health and wellness with insight from the coolest guests. Tune in for expert insights, candid stories, and a well-rounded view of the transformative impact of these procedures from both sides of the operating table. Dive Sasquatch God! Reborn into a monstrous, magic-wreathed world a millennia behind her own, Bigfoot-obsessed Kimarya faces oblivion as a bizarre dimension bleeds through, threatening to engulf her adopted home. The veil thins between two worlds, as a cataclysmic event threatens to engulf a world teeming with monstrous creatures and magic. A bizarre dimension of unique existences and a vast amalgamation of energies is starting to bleed through to this world. Kimarya, a Bigfoot enthusiast, is reborn in this fantastical land due to mysterious circumstances after her untimely death on a futuristic earth. Armed with the knowledge of a futuristic society, an unexpected alliance with the creature of legend, and an enhanced subconscious mind called Sunny, Kimarya needs to master the art of weaving technology and magic to survive in a world teetering on the brink of pandemonium. But even the gods themselves aren't safe from the encroaching chaos. Can Kimarya save herself and uncover the mystery of Sasquatch's origin? magzi.substack.com State of Digital Clinical Trials Podcast Veeva State of Digital Clinical Trials is a Veeva podcast hosted by Manny Vazquez, Director, Clinical Data Strategy. Manny will be speaking to a series of expert guests from across pharma, biotech, and CROs to discuss their experiences, challenges, and ideas for the future of digital clinical trials. Will new technology make clinical trials more patient- and site-centric?

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How long is this episode of Patient Obsessed?

This episode is 35 minutes long.

When was this Patient Obsessed episode published?

This episode was published on January 8, 2026.

What is this episode about?

Patient loyalty is the engine behind practice growth. Loyalty members are 140% more valuable than the average patient, and just 19% of your patients may already be driving more than half your revenue. Clark Cave, CEO of Model Rewards, shares the...

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