Find Your Niche: Stand Out as a Professional Service Provider

Today's coaching and consulting market is saturated with options, and you cannot be everything for everyone and build meaningful authority in the market. As a consultant or coach, you need to spend time working on your niche rather than trying to be an expert in everything. Niche down and create a target market that you serve well, and then position yourself as the world's leading expert in that area. In this episode, your host, Ann Carden, a strategic business coach consultant, discusses the pros and cons of niching down. She explains why it is important and answers popular questions such as, "Should I niche down?" and "Does it really make that big of a difference?" Tune in to get all your answers. Snapshot of the Key Points from the Episode: 01:38 Why you should niche down. 05:47 How to become excellent and better at what you do. 10:42 How to get more referrals. About the Host: Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success. She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker. How to Connect with Ann Carden: Website: https://anncardencoaching.com Linkedin: http://www.linkedin.com/in/business-consultant-coach Youtube: https://www.youtube.com/anncarden Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/ Grab Ann's free Masterclass at www.expertinyou.us (0:00) Introduction to the podcast and Ann Carden (1:37) Niching Down: Importance and Benefits (2:57) Issues Arising from Not Niching Down (4:41) Leveraging Expertise for Client Attraction (6:07) Ann's Personal Journey with Niching Down (9:20) Overcoming Mindset Issues Around Niching Down (11:01) Future Plans for Niche Expansion (13:04) Encouragement to Become a Specialist (13:35) Sponsor: Free Virtual Workshop for Medical Professionals (14:14) Closing Remarks and Call-to-Action