Finding (and Capturing) The Perfect Lead | Karen Kulinski

Capturing the perfect lead - it's an achievement any marketer worth their salt aspires to, and one that’s superseded only by that perfect lead becoming a revenue-generating customer. But how do you actually achieve that? In this episode, Karen Kulinski (EMEA Marketing and Communications Director at ADLINK) shares her thoughts on: Crafting personalised paths to conversion Harmonising marketing and sales efforts How to harness MarTech for maximum impact Steering clear of common lead gen pitfalls  “Empower teams to use technology as an enabler - and achieve the goals by keeping the customer experience at the forefront.” - Karen Kulinski Karen shares her experience – plus actionable takeaways – with host Richard Lane, Co-Founder and Chief Commercial Officer of revenue acceleration agency, durhamlane. Want to chat about anything we've covered in this episode, or feature on the show? Contact us at  [email protected]