Finding the right moment to activate the sales team | Susann Johansen, Oneflow

from Growth Machines: Combining Product-Led Growth and Sales · host Vincent Jong

In this episode of the Growth Machines podcast, I speak with Susann Johansen, Head of Growth and User Experience at OneFlow, about how they introduced Product-Led Growth at Oneflow, a traditionally sales-led company. Susans shares the evolution of OneFlow's go-to-market strategy, the challenges of implementing a freemium model, and the nuances of segmenting and scoring product-qualified leads (PQLs). She also highlights the collaborative efforts between product, marketing, and sales...

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This episode is 16 minutes long.

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This episode was published on July 4, 2024.

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