Finding Your Sweet Spot

Welcome to episode 3 of the Make it Matter Podcast. Last time we talked about the importance of your story – in this episode, we'll talk about how that story can drive everything you do. There are too many businesses that just allow stuff to happen to them, like a boat drifting in the ocean. Our phrase for 2019 "True North" – it's a reminder to keep your work aligned to what really matters. When your story is driving you, you know what to say "No" to – the distractions that can derail progress and ultimately ruin you. You'll also learn to say "Yes" to clients and projects that bring you to life and keep you in your sweet spot. Distractions will start writing the story for you.  The more you're in touch with your unique story, the more strategic you can be in how you make decisions and focus your energy on what you do best. Here are some thoughts... Point #1: Your story helps you say No. Beware: Distractions will ruin you. Point #2: Your story helps you say Yes. Knowing which clients to hire and projects to take on (plus not being afraid to fire customers - like the Southwest story). Point #3: Your story helps you find your unique sweet spot. What makes you different makes you powerful.  To summarize, you don't need to look for answers in a business book...let your life speak. Your story will teach you to say no to distractions and Yes to the most fruitful way to work. Links: Who we are: https://bosmediagroup.com Great article for reference: https://hbr.org/2005/01/whats-your-story