FIR Interview: Eric Schwartzman on His New Book, “The Digital Pivot”
First published
05/10/2021
Genres:
news
technology
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FIR Interviews: Bryan Person interviews consultant, author, and speaker Jon Burkhart
Release Date: 03/24/2015
Description: Longtime FIR supporter Bryan Person caught up with social media consultant Jon Burkhart at the 2015 South by Southwest Interactive festival, where the pair talked about Burkhart's focus on helping organizations avoid embarrassing themselves online.Continue Reading → The post Bryan Person interviews consultant, author, and speaker Jon Burkhart appeared first on FIR Podcast Network.
Explicit: No
FIR Interviews: Jen McClure on Digital and Social Media Risk
Release Date: 08/01/2017
Description: The risks posed by the common use of digital and social media include several that social media and marketing teams typically don't consider. In early July, JEM Consulting & Advisory Services released the results of a new study, 2017 State of Digital & Social Media Risk. In addition to not having all the right players at the table when developing processes and policies for digital and social media, too many companies don't even have policies and even fewer conduct all-employee training. In this FIR Interview, host Shel Holtz spoke with Jen McClure, CEO of JEM, about the study.Continue Reading → The post FIR Interviews: Jen McClure on Digital and Social Media Risk appeared first on FIR Podcast Network.
Explicit: No
FIR Interviews: ChatGPT Speaks for Itself About Its PR Capabilities
Release Date: 12/29/2023
Description: Volumes have been written in the last year about how to apply ChatGPT and other generative AI tools to the practice of public relations and organizational communication. In this midweek episode, we let ChatGPT speak for itself about how it can enhance communicators’ work — and whether communicators are at risk of being replaced by AI. Shel is solo in this episode, so he interviews ChatGPT to ask about its processes for press releases and other PR writing and editing, its non-media and non-writing capabilities, ethical considerations, crisis communication functionality, and much more. Hear ChatGPT in her own words articulate the best approaches professional communicators can take to optimizing their work with an AI collaborator.Continue Reading → The post FIR Interviews: ChatGPT Speaks for Itself About Its PR Capabilities appeared first on FIR Podcast Network.
Explicit: No
FIR Interviews: David Meerman Scott on Sonic Branding
Release Date: 07/19/2017
Description: What can be better than combining two of your passions to launch a new business? That's exactly what David Meerman Scott did when he opened the doors of Signature Tones, which he describes as a "sonic branding studio" that he started with his partner, musician Juanito Pascual. The agency, which lets Scott apply his marketing skills to his love of music, creates sonic logos and original music designed to become as recognizable when heard as logos and trademarks are when seen. In this FIR Interview, host Shel Holtz talks with Scott about his inspiration for the company, the process he and Pascual use, a case study from one of their early clients, and some of the uses for sonic branding that probably haven't occurred to you yet.Continue Reading → The post FIR Interviews: David Meerman Scott on Sonic Branding appeared first on FIR Podcast Network.
Explicit: No
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