EPISODE · Jul 25, 2025
Five Years of yuu Rewards: What We Got Right in Design
from Loyalty Unlocked · host Jellypod
In this episode of Loyalty Unlocked, Mark reflects on the design thinking behind yuu Rewards, five years after its launch. Exploring how constraint shaped every decision and why the real challenge wasn’t launching a loyalty programme, but earning a place in the customer’s day. From card sorting to emotional testing, we reveal how the app was built not just to function, but to connect.
What this episode covers
In this episode of Loyalty Unlocked, Mark reflects on the design thinking behind yuu Rewards, five years after its launch. Exploring how constraint shaped every decision and why the real challenge wasn’t launching a loyalty programme, but earning a place in the customer’s day. From card sorting to emotional testing, we reveal how the app was built not just to function, but to connect.
NOW PLAYING
Five Years of yuu Rewards: What We Got Right in Design
No transcript for this episode yet
Similar Episodes
May 13, 2026 ·67m
May 11, 2026 ·6m
May 8, 2026 ·19m