Flybits with Gerti Dervishi | E230

Jason Pereira talks to Gerti Dervishi - Chief Growth officer for Flybits. The company helps financial institutions utilize the context of clients, individual situations, geography, and other factors that help serve up better next recommendations. Episode Highlights: 1.08: Flybits the company is rooted in R&D. For many years, the research group built a lot of intellectual property and patterns behind the technology that continues to partner with academic institutions to move forward the agenda of innovation. 03:42: There are so much data that you are regularly giving to a person who makes decisions to look for things you are replicating before they get to the conclusion, says Jason. 04:15: Gerti's company is very heavily rooted in research, and they bring all data together, which is no small challenge. 04:40: One extremely important thing is that you have to do things in a privacy-preserving way to deliver services, says Gerti. 05:01: We do tokenization not only for extremely important privacy-preserving but also for security purposes, Gerti. 08:27: The one thing we do when we partner with the customer or financial institution is we almost act like an extension of their innovation team, says Gerti. 12:23: Gerti explains some of the most popular use cases from the consumer angle. 12:30: The card is a very big driver in our business. Consumers are particularly driven to that product in terms of spend, rewards, and offers because it's a product they probably interact most with, says Gerti. 13:24: Mortgages are a very big deal, but we see unique here is that thanks to some of the functionality that we bring in terms of how we create the different datasets, says Gerti. 17:05: We have created a set of utilities and tools very quickly and existing mobile applications that can be empowered with a recommendation system, explains Gerti. 19:11: On the channel side, one of the biggest things right now in the market is the metaverse, and it is another channel that we are going to be interacting with, says Gerti. 3 Key Points Gerti says that they are primarily focused on financial services, including insurance and banks, but they are an experienced design and delivery platform that makes the organization's personalization ready from data to the customer experience. We see more and more the creation of data alliances where multiple different essentially verticals converge into a financial transaction or outcome, says Gerti. Gerti explains how he brings a variety of products and creates a customer-centric rather than a product-centric approach where a multitude of different parts of financial services will cater to improve the overall financial status is important. Tweetable Quotes "We bring together the internal knowledge of an institution and how you bring that with external components." – Gerti "You started probably taking a bunch of standard datasets that you expect, so what products do they have like geographic location and all." – Jason "From a technology perspective, we are about to see some significant improvements and leaps in terms of customer experiences, which drives me." - Gerti Resources Mentioned: Facebook – Jason Pereira's Facebook LinkedIn – Jason Pereira's LinkedIn Woodgate.com – Sponsor