Folge 21 - Brand Architect - Neues Lernen

What this episode covers

Reinhören: Neues aus der Podcastreihe “Neues Lernen", heute rund ums Thema "Branding". In der heutigen Podcast-Folge nimmt "Knacki" Klaus-Jürgen Deuser das Thema "Branding" und den bundeseinheitlichen IHK-Zertifikatslehrgang "Brand Architect (IHK)" in den Blick und spricht mit der Vollblutkreativen Alyssa Theisen von der BrandAttack aus Krefeld u. a. darüber, dass der erste Eindruck zählt – und der zweite auch: Eine starke Marke ist die Identität eines Unternehmens. Sie bindet Kunden, schafft Vertrauen und bleibt in Erinnerung. Sie macht ein Unternehmen unverwechselbar und stärkt es im Wettbewerb. Doch um eine solche Marke zu entwickeln und zu positionieren, brauchen Unternehmen und Organisationen Fachleute, die sich mit allen Facetten von „Branding“, also dem gezielten Aufbau einer Marke, auskennen. Viel Spaß beim Hören …

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Frequently Asked Questions

How long is this episode of Neues Lernen - Weiterbildung in Zeiten von Digitalisierung, Agilität & Networking?

This episode is 12 minutes long.

When was this Neues Lernen - Weiterbildung in Zeiten von Digitalisierung, Agilität & Networking episode published?

This episode was published on August 12, 2024.

What is this episode about?

Reinhören: Neues aus der Podcastreihe “Neues Lernen", heute rund ums Thema "Branding". In der heutigen Podcast-Folge nimmt "Knacki" Klaus-Jürgen Deuser das Thema "Branding" und den bundeseinheitlichen IHK-Zertifikatslehrgang "Brand Architect...

Can I download this Neues Lernen - Weiterbildung in Zeiten von Digitalisierung, Agilität & Networking episode?

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