EPISODE · Jun 18, 2025 · 14 MIN
Football, Fakery & FIFA’s Media Game: The Club World Cup Uncovered
from FUNK !T | Mindful Media & Communication · host Sascha Funk
The Club World Cup is back—but no one’s watching.In this brutally honest episode, we dissect the media strategy (or lack thereof) behind FIFA’s latest money grab, disguised as a global tournament.We get into:Why the event feels more like a closed-door networking dinner than a world-class competitionThe shady funding trail (spoiler: DAZN didn’t foot the bill alone)What went wrong with audience engagement and storytellingAnd how media literacy can cut through the PR haze
What this episode covers
The Club World Cup is back—but no one’s watching.In this brutally honest episode, we dissect the media strategy (or lack thereof) behind FIFA’s latest money grab, disguised as a global tournament.We get into:Why the event feels more like a closed-door networking dinner than a world-class competitionThe shady funding trail (spoiler: DAZN didn’t foot the bill alone)What went wrong with audience engagement and storytellingAnd how media literacy can cut through the PR haze
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Football, Fakery & FIFA’s Media Game: The Club World Cup Uncovered
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