Forget about SDV, talk about Experience Defined Vehicles - Martin Schleicher EP03

🚀 THE SOFTWARE REVOLUTION DECODEDIn this compelling episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we dive deep into Martin Schleicher's 25+ year journey transforming automotive software at Continental and his pioneering work making Software-Defined Vehicles (SDV) a reality.🎯 KEY INSIGHTSFrom Hardware to User-Defined VehiclesMartin reveals how SDV isn't just about software – it's about creating "user-defined vehicles" that deliver enhanced customer experience through continuous updates, customization, and adaptation over the vehicle's lifetime.The Open Source EvolutionDiscover why open source has been quietly powering infotainment systems for 15 years, while ADAS systems are just now embracing collaborative development – and the executive knowledge gaps that still need bridging.Speed vs. Quality: The Tesla LessonFrom 30-month automotive development cycles to Tesla's 9-month navigation project demands – Martin shares how the industry can learn from IT's 20-year evolution without compromising safety.💡 PRACTICAL TAKEAWAYSWhy "German engineering perfection" must evolve to continuous customer learningThe counterintuitive relationship between development effort and customer value in softwareHow AI will transform both vehicle functions and development productivityRegional SDV Strategies RevealedMartin exposes how US companies look to Silicon Valley, Europeans study China, while Chinese manufacturers pragmatically implement West Coast concepts with unmatched speed.🌟 ABOUT YOUR GUIDEMartin Schleicher brings over 25 years of automotive software expertise from Elektrobit to Continental, serving as Chairman of the NDS Association and driving industry standards through Eclipse SDV and SOAFEE initiatives.Ready to discover how software is redefining the automotive story?"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.