EPISODE · Feb 27, 2026 · 23 MIN
Founder Group Chat: Balancing content creation and running your business
from The Business Model by Inc. · host Inc.
As a founder, chances are that you’re the best possible spokesperson for your brand. You’re its face and voice. But you’re also in charge of running a business, managing people, developing the brand—the list goes on. How’s one person supposed to balance everything? On this episode of Founder Group Chat, we’re giving you an insider’s take on how to do it all from three women who know how to do it all. Inc. senior editor Rebecca Deczynski is joined by Sarah Paiji Yoo of Blueland, Dianna Cohen of Crown Affair, and Elly Ross of Lil Sweet Treat for the final installment of this Founder Group Chat.
What this episode covers
As a founder, chances are that you’re the best possible spokesperson for your brand. You’re its face and voice. But you’re also in charge of running a business, managing people, developing the brand—the list goes on. How’s one person supposed to balance everything? On this episode of Founder Group Chat, we’re giving you an insider’s take on how to do it all from three women who know how to do it all. Inc. senior editor Rebecca Deczynski is joined by Sarah Paiji Yoo of Blueland, Dianna Cohen of Crown Affair, and Elly Ross of Lil Sweet Treat for the final installment of this Founder Group Chat.
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Founder Group Chat: Balancing content creation and running your business
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