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EPISODE · May 1, 2026 · 28 MIN

Founder Group Chat: How to Find and Keep Customers

from The Business Model by Inc. · host Inc.

It can feel impossible to get the word out about your company. Social media audiences are fragmented. Email can feel as old-school as a TV or radio commercial. Plus, advertising anywhere is so expensive, you can’t afford to get it wrong.   If you’re not sure where to go, you’re not alone. But this week’s Founder Group Chat gets some answers from Mizizi’s Paakow Essandoh, Arey’s Allison Conrad, and Hugh & Grace’s Sara Jensen.   They discuss paid social, user-generated content, events, and a big question: What do you do when social media buzz dies off?

What this episode covers

It can feel impossible to get the word out about your company. Social media audiences are fragmented. Email can feel as old-school as a TV or radio commercial. Plus, advertising anywhere is so expensive, you can’t afford to get it wrong.   If you’re not sure where to go, you’re not alone. But this week’s Founder Group Chat gets some answers from Mizizi’s Paakow Essandoh, Arey’s Allison Conrad, and Hugh & Grace’s Sara Jensen.   They discuss paid social, user-generated content, events, and a big question: What do you do when social media buzz dies off?

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Founder Group Chat: How to Find and Keep Customers

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How long is this episode of The Business Model by Inc.?

This episode is 28 minutes long.

When was this The Business Model by Inc. episode published?

This episode was published on May 1, 2026.

What is this episode about?

It can feel impossible to get the word out about your company. Social media audiences are fragmented. Email can feel as old-school as a TV or radio commercial. Plus, advertising anywhere is so expensive, you can’t afford to get it...

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