Founder Group Chat: How to pick your spots on social media

from The Business Model by Inc. · host Inc.

It seems like there are endless options for platforms on which you can build your brand. Substack. TikTok. Email newsletters. LinkedIn. Instagram Reels. The list goes on. So, how’s a founder supposed to decide which one is right for them? Inc.’s Rebecca Deczynski is back for another installment of Founder Group Chat with Sarah Paiji Yoo of Blueland, Dianna Cohen of Crown Affair, and Elly Ross of Lil Sweet Treat. Each of these founders has built their brand on a different platform and on this episode, they share how they decided which one fit them best — and why it’s not a good idea to be everywhere all at once.

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This episode was published on February 13, 2026.

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