FOUNDER'S FLASHBACK: Tania Sweis on Building a Clean Cookie Brand

Send us Fan MailIn this FOUNDER'S FLASHBACK from Episode 8 - Tania Sweis hares her journey from being a corporate attorney to launching a clean, gluten-free, vegan cookie brand. The conversation delves into the challenges and triumphs of starting a business, navigating the retail landscape, and the importance of maintaining quality while scaling production. Tania also discusses her experience on the show Side Hustlers on Roku, the dynamics of co-founding a business with a friend, and the future goals for Brune Kitchen.Key Takeaways:Tanya's journey from law to entrepreneurship was fueled by personal health challenges.Brune Kitchen was born out of a need for clean, tasty snacks.The importance of networking and seeking advice from industry experts.Maintaining product quality is crucial when scaling production.Understanding margins is essential for retail viability.Future growth includes expanding product lines and reaching new markets.Chapters00:00 From Law to Cookies: The Journey Begins08:12 Launching Brune Kitchen: The Early Days15:07 Appearing on the show Side Hustlers on Roku23:04 Lessons from Side Hustlers: Validation and Growth24:16 Transitioning to Automated Manufacturing26:49 Finding the Right Co-Packer29:37 Navigating Production Challenges32:29 Expanding Retail Opportunities35:21 Marketing Strategies for Success37:48 Adapting to Consumer Feedback40:28 Future Plans for Brune KitchenLink:Brune Kitchen Instagram: https://www.instagram.com/brunekitchen/?hl=enBrune Kitchen Website: https://brunekitchen.com/ Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book