FOW8: Sahar Hashemi - Coffee Outside the Comfort Zone

In this episode, Graham Brown talks with Sahar Hashemi, founder of Coffee Republic and confectionery brand Skinny Candy. The pair sit down to discuss her qualifying as a lawyer and how she transitioned into an entrepreneur, how she dealt with initial self-doubt, and why she rarely listens to other people's advice. Sahar then dives into how she stared Coffee Republic, how she increased in confidence and certainty, and why ideas never start off great and need time to develop. She also discusses the importance of thinking "what's next?", and why entrepreneurs need to consistently put themselves in their customer's shoes. They also delve into why big companies need to think more like entrepreneurs and the opportunities such a shift in mindset offers.