EPISODE · Aug 7, 2025 · 42 MIN
Fred Joyal Reveals the #1 Mistake Dentists Make in Marketing
from Dentistry Beyond the Numbers · host Dr. Marc Liechtung
On this episode of Dentistry Beyond the Numbers, host Dr. Marc Liechtung sits down with a true legend of the dental industry, Fred Joyal. As the founder of 1-800-DENTIST and author of Superbold, Fred Joyal pioneered dental marketing and continues to shape the industry's future.Dr. Liechtung and Fred dive into what it takes to thrive in today's fast-paced marketing world, from patient expectations and consumer behavior to the power of a remarkable team. They discuss the origins of 1-800-DENTIST, the evolution of digital marketing, and how private practices can compete with larger DSOs.Key discussion points include:Why the patient experience is more critical than ever.The essential components of a modern digital marketing strategy.How to turn word-of-mouth referrals into permanent online assets.The surprising marketing value of advanced dental technology.Practical advice for building a practice that patients trust.Tune in for invaluable insights that will help you attract new patients, build a stronger team, and grow your practice in a way that goes far beyond the numbers.
What this episode covers
On this episode of Dentistry Beyond the Numbers, host Dr. Marc Liechtung sits down with a true legend of the dental industry, Fred Joyal. As the founder of 1-800-DENTIST and author of Superbold, Fred Joyal pioneered dental marketing and continues to shape the industry's future.Dr. Liechtung and Fred dive into what it takes to thrive in today's fast-paced marketing world, from patient expectations and consumer behavior to the power of a remarkable team. They discuss the origins of 1-800-DENTIST, the evolution of digital marketing, and how private practices can compete with larger DSOs.Key discussion points include:Why the patient experience is more critical than ever.The essential components of a modern digital marketing strategy.How to turn word-of-mouth referrals into permanent online assets.The surprising marketing value of advanced dental technology.Practical advice for building a practice that patients trust.Tune in for invaluable insights that will help you attract new patients, build a stronger team, and grow your practice in a way that goes far beyond the numbers.
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Fred Joyal Reveals the #1 Mistake Dentists Make in Marketing
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