Fredrik Eklund | The Long Game w/ Jay Roberts #13

$2.8B real estate development pipeline. Become an investor here: https://prospergroup.com/invest/On this episode of The Long Game by Jay Roberts, CEO of Prosper Group, we sit down with Fredrik Eklund, one of the most successful real estate brokers in the world.Fredrik has sold nearly $30 billion in real estate, sold out over 140 buildings, and became a global name through Million Dollar Listing New York - but he started in New York with no clients, no network, and no safety net.We dive into his journey from early startup failures to breaking into real estate and using TV to build one of the most powerful personal brands in the industry. He explains how he went from his first deal to becoming a go-to broker for developers worldwide.We also cover what separates elite brokers, why authenticity wins, and how building a strong team has kept him at the top for over two decades.🎯 TAKEAWAYS:Why Fredrik believes being fully yourself is the ultimate sales advantageHow he used reality TV as a strategic tool to build trust at scaleThe real story behind his first deal—and why he still remembers every detailWhy new development is the highest level of real estate and how he dominates itHow timing, luck, and preparation combined to launch his careerWhy the best brokers think like developers—not just salespeopleThe importance of building a team that feels like family (and why solo agents fall behind)What ultra-wealthy buyers actually want—and how it differs by marketWhy long-term success in real estate takes at least 5 years of real commitmentHow exposure from TV turned into daily inbound listings and deal flowStay up to date with Jay Roberts:Instagram: https://instagram.com/jayroberts