From 5 Exam Failures to Thriving Realtor | How Amber Boone Built a Business with Social Media

What does it take to bounce back from five failed real estate exams, reinvent your career during the pandemic, and grow into a thriving Michigan agent?In this episode of *Unlocking Real Estate: My First Commission*, we meet **Amber Boone**, a social media marketing pro turned full-time Realtor® with Thrive Realty in Troy, Michigan. Amber’s story is all about resilience, authenticity, and building a business rooted in helping people—not chasing transactions.She shares:* How losing her marketing job during COVID pushed her toward real estate* Why it took her **five tries** to pass the licensing exam—and why that didn’t stop her* How she landed her first clients through her sphere and Instagram (no paid ads!)* Why being “real” with clients became her brand and biggest differentiator* How she manages multiple businesses, family, and real estate without burning out* Why perseverance, self-awareness, and authenticity are the keys to long-term successAmber’s journey proves that setbacks don’t define you—perseverance does.00:00 – Meet Amber Boone (Thrive Realty, Michigan)02:30 – From social media marketing to real estate04:30 – Inspired by a bad buying experience05:30 – Licensing school during COVID (Groupon course!)07:00 – Failing the exam 4 times before passing09:30 – Adjusting expectations in her first year11:20 – Landing first clients via sphere & Instagram13:00 – Building a brand on authenticity (“Get Real with AB”)15:00 – Marketing experiments beyond social media15:50 – Why she loves open houses16:45 – Serving all clients, from first-time buyers to luxury19:15 – Imposter syndrome & early challenges21:00 – Support system & learning from peers22:30 – Advice for new agents: stay true to yourself24:50 – Running 3 businesses & community involvement27:00 – Organic networking & referrals29:40 – A day in the life & time management33:00 – Growth, mindset, and future goals35:50 – Lightning round: books, mentors & advice40:30 – Final tips: perseverance & authenticity41:10 – Where to connect with Amber📲 Instagram & TikTok: [@GetRealWithAB](https://instagram.com/getrealwithab)📘 Facebook: [Amber Boone Real Estate](https://facebook.com/GetRealWithAB)Are you a rookie real estate agent with an incredible first commission story? Apply to be featured on *Unlocking Real Estate: My First Commission* by reaching out to ** https://share.hsforms.com/1o4DbEqKvQwSzoMTSnrznZQ8ish[[email protected]](mailto:[email protected])**.