From Amazon and Netflix - Cristina Sancho on Leadership, Culture, ...and Knowing When to Quit

from The Pool Podcast · host The Pool Marbella

Cristina Sancho shares her career journey across technology and media, from early social media roles to Amazon in Seattle, Netflix in Amsterdam and Madrid, leading Taringa as CEO, and co-founding Initia, an AI agents company. She discusses leadership, company culture, writing and measurement rigour, experimentation, handling rapid growth, managing through shutdowns, and the personal discipline of knowing when to quit. Cristina also covers building AI-powered conversational agents for real business impact, team development, and practical advice for young founders.Guest: Cristina Sancho — Co-founder, Initia; former Amazon and Netflix; ex-CEO of Taringa.Interviewer: Christian Rasmusson, CEO of The Pool MarbellaGet in touch with Cristinahttps://www.linkedin.com/in/cristinasanchocastro/https://linktr.ee/cristina.sanchoFind out more about The Pool Marbella here: https://www.thepool.es/

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This episode is 1 hour and 13 minutes long.

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This episode was published on November 25, 2025.

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