From Awareness to Affiliates with Jessy Klein Fofana, Founder of LaRue

Jessy Klein Fofana is the CEO and Founder of LaRue, a New Jersey-based public relations and affiliate marketing agency. Fofana and LaRue are trailblazing a new kind of PR strategy that leverages the power of earned media while maximizing performance-driven press opportunities. Here, she discusses her company’s unique approach to affiliate marketing, working with news organizations, and the brand awareness-to-affiliates funnel. Key Takeaways:- Affiliate marketing- Luxury brands and affiliate marketing- Working with affiliate partners- Creating affiliate relationships with news organizationsEpisode Timeline:1:30 Tod and Jessy's dog troubles3:00 LaRue's transition from traditional PR to full-service PR and affiliate marketing4:35 It all starts with brand awareness.5:45 A LaRue case study8:50 Common mistakes in affiliate marketing10:00 Balancing performance PR, affiliate marketing, and earned media11:00 What makes a good third-party affiliate partner12:30 Luxury brands are becoming more comfortable with affiliate marketing.14:00 Working with news organizations17:00 Kristen Bell’s affiliate marketing campaigns19:00 Tracking affiliate pieces20:30 Jessy's sneaker obsession This episode’s guest:• Jessy Klein Fofana • Check out LaRue online and follow Jessy on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.