From Beautiful Product to Scalable Brand with Hattie Goodley

What does it look like to invest in packaging and branding when you’re a small, purpose-led product business and every penny counts?In this episode of Own Your Space, Clare Sheffield speaks with Hattie Goodley, founder and creative director of Willa and the Bear, about the journey from accidental business beginnings to building a more scalable brand. Hattie shares how her beautiful hand block printed nursery essentials evolved from gifts for friends into a growing direct-to-consumer business, rooted in artisan production, ethical relationships, and thoughtful design.They talk honestly about the hesitation many founders feel before investing in packaging, the difference between selling online and being ready for wholesale, and why the right packaging can help justify price point, communicate craftsmanship, and make merchandising easy for retailers.This is a grounded conversation about growth, confidence, scarcity, authenticity, and knowing when your brand needs to catch up with the quality of your product. If you’re a founder of a purpose-led product brand thinking about what comes next, this episode will feel very familiar.About Hattie GoodleyHattie Goodley is the Founder and Creative Director of Willa and the Bear, a baby gifting brand producing award-winning, small-batch, hand block printed nursery essentials. Based in rural North Norfolk, Hattie works closely with artisans in India and Nepal to bring her designs to life.Alongside her business, Hattie is a mum to Willa, Maud and Gus, and balances family life with running a growing brand.Find Hattie and Willa and the BearWebsite: www.willaandthebear.comInstagram: @willaandthebear