From Branded Fares to Matrix Pricing

In the ultra-dynamic context of airlines, tariff innovation proves crucial to main- tain a leading position in the competi- tion. Two firmly established concepts, Branded Fares and Matrix Pricing, have profoundly transformed the way air- lines market their offerings and maxim- ize their revenues. This podcast explores the evolution of this revolution, which began in the late 1970s, leading to the current challenge facing airlines: designing integrated tariff strategies within the framework of Total Revenue Management, embod- ying the holistic management of reve- nues