[From Coach to Business] Will Hoekenga (Copygrad)

This is a cross-post from the From Coach to Business podcast. My friend Brandon and I both often get questions about starting and growing a coaching business - either online or in the brick and mortar space - so we put together a season with answers to some of the most common questions we get as well as some insight on the mistakes that we made while we were starting out. This episode is with Will Hoekenga from Copygrad. A few years ago, Will was pumping out some great content on copywriting on his blog that I found super valuable. Since then, he's gone on to work with some bigwigs selling some pretty impressive products. I found this to be the most personally helpful episode of the From Coach to Business podcast. Even if you don't think of yourself as "a copywriter," developing the basic skills of writing persuasively and understanding how to communicate to people makes just about everything in life easier. Highly recommended! If you're in the fitness industry and you want to check out the full season, head over to www.fromcoachtobusiness.com/season-1 or search "From Coach to Business" in your podcast player of choice.