From Cold Calls to Creativity: The Future of Outreach | TFOS E18

Cold outreach is broken—and this founder has a plan to fix it.In this episode of The Future of Selling, we explore what happens when you stop spamming inboxes and start respecting your prospects.Our guest is Ryan O'Hara, founder of Pitchfire, a paid-prospecting platform that flips traditional sales outreach on its head. Instead of begging for time, reps pay for responses—and it’s working. With reply rates up to 60% and meetings booked in just 3 pitches, this is not your average cold outreach conversation.🎯 We cover:– Why reply rates have plummeted and how to turn the tide– The difference between buying a meeting vs. buying a response– How creativity (like sending piano songs!) builds trust– What “zero-click marketing” and personal branding mean for sellers– Why paid prospecting could actually be more ethical– The future of B2B sales, AI, and buyer-led deal rooms– A real story about how a cold call led to a life-changing conversationWhether you lead a sales team or carry a quota, this conversation will challenge the way you think about outreach.Connect with Ryan O'Hara https://www.linkedin.com/in/ryanmohara/Connect with Pitchfire https://www.pitchfire.com/Connect with Rick Smith https://www.linkedin.com/in/rick-smith-094b29bConnect with Conquer https://conquer.io/