From Data Scientist to Marketing Leader w/ Sundar Swaminathan (ex-Uber)

What happens when data science meets marketing? Just ask Sundar Swaminathan. As the former Head of Brand Marketing Data Science at Uber, he measured and optimized over $1 billion in marketing spend across campaigns. Now he’s taken his career in a slightly new direction as a “marketer with some data science skills” instead of a “data scientist working on marketing” In this episode, we explore the intersection of data science and marketing, and how analytical skills, curiosity, and clear communication shaped Sundar’s career and Uber’s marketing strategy. He shares lessons from leading high-stakes campaigns, applying data-driven thinking to brand and performance marketing, and why culture is just as important as technology. Sundar also talks about Experimental, his podcast and newsletter, that helps marketers become more data-savvy and strategic to drive real results.In this Episode:How data science skills can transform marketing strategyThe role of curiosity, communication, and culture in leadershipInsights from leading Uber’s brand, performance, and lifecycle campaignsLessons for marketers aiming to make data-driven decisionsSundar’s perspective on building a career at the intersection of analytics and marketing