EPISODE · Jun 4, 2025 · 18 MIN
From Direct Mail to C-Suite: Caroline Burger’s Journey in Marketing I Part 1
from How to Grow a CMO · host tmp
In this episode, we dive into the vibrant story of Caroline Burger, CMO at GlobalLogic. Caroline shares her unique path in marketing, shaped by family roots in direct mail and small business ownership. She reflects on early lessons from her grandfather—author of the seminal Direct Marketing—and the enduring impact of growing up around entrepreneurs. Caroline discusses work-life integration, rolling up her sleeves, and the mindset that shaped her rise to CMO. Plus, she reveals the one surprising career she’d switch to if not for marketing!How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.
What this episode covers
In this episode, we dive into the vibrant story of Caroline Burger, CMO at GlobalLogic. Caroline shares her unique path in marketing, shaped by family roots in direct mail and small business ownership. She reflects on early lessons from her grandfather—author of the seminal Direct Marketing—and the enduring impact of growing up around entrepreneurs. Caroline discusses work-life integration, rolling up her sleeves, and the mindset that shaped her rise to CMO. Plus, she reveals the one surprising career she’d switch to if not for marketing!How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.
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From Direct Mail to C-Suite: Caroline Burger’s Journey in Marketing I Part 1
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