From Freelancer to Phenomenal

Featuring Martijn from Producthero

Episode 3 of the Building the Dream podcast, hosted by Leopold van Oosten, titled "From Freelancer to Phenomenal" was published on January 25, 2024 and runs 54 minutes.

January 25, 2024 ·54m · Building the Dream

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Summary

This time I had the honor to dive deep with Martijn Beumer, co-founder and CPO of Producthero!Producthero currently serves >10.000 webshops and + 500 online marketing agencies, has an Ad Spend of a staggering +1.5 billion (!!) euro over their platform and works for brands like Nike, Ikea, Wehkamp, Praxis, Etos and many more.They already have + 280 million products in their database; so big chance you see their name under a Google Shopping Ad when you search for a product (anywhere in Europe)!We talked about how his career of freelancing as an online marketeer led to the foundation of Producthero together with his partners Wouter and Hans.How he deliberately picked a job that didn’t require any studiesHis years of becoming an absolute expert in his fieldWhat EU regulation led to the foundation of ProductheroHow to make your first steps with your foundersWhy Producthero is 20% cheaper than advertising on Google itself?The flywheel effect of ProductheroWhat motivates himHow covid boosted their businessTheir goals for the futureHow to keep the founding team aligned when the company explodesHow to say no to interested investors as a teamHis advice for other foundersTune in to hear all about how his career of freelancing as an online marketeer led to the foundation of Producthero together with his partners Wouter and Hans.

Episode Description

This time I had the honor to dive deep with Martijn Beumer, co-founder and CPO of Producthero!

Producthero currently serves >10.000 webshops and + 500 online marketing agencies, has an Ad Spend of a staggering +1.5 billion (!!) euro over their platform and works for brands like Nike, Ikea, Wehkamp, Praxis, Etos and many more.

They already have + 280 million products in their database; so big chance you see their name under a Google Shopping Ad when you search for a product (anywhere in Europe)!

We talked about how his career of freelancing as an online marketeer led to the foundation of Producthero together with his partners Wouter and Hans.

How he deliberately picked a job that didn’t require any studies
His years of becoming an absolute expert in his field
What EU regulation led to the foundation of Producthero
How to make your first steps with your founders
Why Producthero is 20% cheaper than advertising on Google itself?
The flywheel effect of Producthero
What motivates him
How covid boosted their business
Their goals for the future
How to keep the founding team aligned when the company explodes
How to say no to interested investors as a team
His advice for other founders

Tune in to hear all about how his career of freelancing as an online marketeer led to the foundation of Producthero together with his partners Wouter and Hans.