From Good to Great: Elevating Your Personal Brand as a Startup Founder - Graeme Barlow

Discover the captivating journey of Graeme Barlow, an entrepreneur whose path took an unexpected turn. From selling virtual game items to revolutionizing the pet industry, his story is a testament to the power of seizing unconventional opportunities. Follow along as Graeme explores uncharted territories, finding success in the most unlikely places. Get ready for a tale of innovation and determination that will leave you inspired and craving for more.In this episode, you will be able to:Unravel why a steady posting schedule on social media propels you into the limelight.Understand why your connection with your audience amplifies with compelling video content.Get a handle on typical challenges while working with external partners and outsourcing tasks.See how personal and company branding can coexist and strengthen each other.Learn the finesse behind maintaining a consistent dialogue with investors without overloading them.My special guest is Graeme Barlow.Let’s introduce Graeme Barlow, a veteran startup founder whose accomplishments are as varied as they are numerous. With digital acumen honed over 24 years, he created one of the earliest forms of digital currencies through online game-based products. The crowning achievement in his entrepreneurial journey was arguably his eco-responsive Facebook game, Green Space, which was created under his company Rocket Owl. Graeme now leads Iversoft, offering mobile apps and web platforms to global clients. Besides being a successful entrepreneur, he is also an ardent investor focused on supporting early-stage startups.Graeme Barlow's journey into the world of entrepreneurship started with a unique exploration into the realm of virtual currencies. His initial venture, long before the dawn of crypto, was selling items from online games such as Diablo, Neopets, and World of Warcraft. He managed to build a thriving business in an arena that was largely unknown at the time and eventually sold it before venturing into further entrepreneurial pursuits. This early experience in navigating uncharted territories inspired Graeme to delve further into the startup ecosystem. His ventures ranged from running a game development company to investing in promising businesses. His keen eye for identifying underserved niches led him to invest in areas like the pet industry, where he co-created a business management tool for pet owners, groomers, and rescues. Graeme Barlow's entrepreneurial story is a testament to the power of innovation and determination. His first brush with entrepreneurship took him to the exciting world of online gaming, where he started selling items from popular games, creating a thriving virtual currency business. This experience gave him a unique perspective on how to identify opportunities in the most unlikely places. Through his company Iversoft, Graeme has worked on diverse projects, from developing mobile apps and web platforms to creating a business management tool for the pet industry. His experiences, both as a founder and an investor, have given him a unique insight into successfully building personal branding alongside company branding. His approach, which involves finding unique niches and solving pain points in large industries, has led him to become an influential figure in the startup ecosystem.Connect with me here:https://www.facebook.com/chirpitonline/https://www.linkedin.com/Chirp/https://www.twitter.com/Chirp/https://www.youtube.com/youtube.com/Connect with Graeme here: https://www.linkedin.com/in/graemebarlow/