From Kentucky Bourbon Country To Your Home Bar: The Spiritless Story

The origin story of Spiritless begins deep in Kentucky Bourbon country, where the trio of co-founders initially bought large quantities of Old Forester at their local Total Wine, while enlisting the services of a sump pump to help power their early experiments. Alongside her two other co-founders, Lauren Chitwood's brand journey dates back to before the pandemic, and in those early days they sought to craft a brand and liquid that would come to resonate with those seeking moderation.In this episode we talk with Lauren on a variety of topics, including: The company's role in the evolving landscape of drinking habits, and how they’ve always focused on appealing to those moderating, not just abstaining. The "full circle" moment of seeing the product on Total Wine shelves after the initial Old Forester experiments purchased from the same store. How Lauren and her co-founders are grappling with whether to enter the THC-infused beverage space, which brings with it many regulatory and distribution considerations. The experience of being a female-founded brand in a male-dominated spirits industry, and why they would much rather talk about being data-driven entrepreneurs.Mentioned in this episode:SpiritlessTotal Wine & MoreWe'd love your feedback!