From Legacy IP to Modern Markets: Cheech & Chong’s Business Playbook

from Free Spirits: Insights on Functional Beverages · host Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages

SummaryIn this episode of the Free Spirits podcast, Lars Miller and David Gonzalez interview Brandon Harshberger, the president of Cheech & Chong's Global Holdings. They discuss the expansive operations of the company, which includes various cannabis products and beverages. Brandon shares his journey into the cannabis industry, the importance of building a strong team, and the challenges faced when entering the beverage market. The conversation also delves into marketing strategies, logistics, and the significance of data-driven decision-making in their operations. Brandon emphasizes the brand's commitment to longevity and the unique position they hold in the cannabis space.

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This episode was published on November 18, 2024.

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