EPISODE · Nov 3, 2025 · 49 MIN
From Line Cook to Co-Owner: How Taco Chelo Was Built | On the Delo EP 184
from ON THE DELO: Arizona Restaurant & Hospitality Stories · host David "The DELO" DeLorenzo
Step into Episode 184 of ‘On the Delo’ as Delo reconnects with chef-owner Aaron Chamberlin and partner/chef Suny Santana to trace a 13-year mentor-to-partner journey from St. Francis to building Taco Chelo. It’s a straight-talk playbook on persistence, clean food, tight operations, and leading with trust—told by the people who lived it.From a 15-year-old staging every station to co-creating a brand named after Suny’s mother, this episode delivers practical lessons for restaurateurs: keep menus clean, models simple, and teams empowered. If you care about real ingredients, scalable ops, and developing leaders, you’ll get a lot here.Chapter Guide (Timestamps): (0:00 – 0:31) Opening & Episode Setup: “This is episode 184…” and early memories of the show’s first guest slots. (0:36 – 1:03) Taco Chelo Age Check: Downtown Phoenix location—“eight years, almost nine.” (1:19 – 5:36) Origin Story at St. Francis: Suny’s relentless knock-on-the-door persistence leads to a shot on the line.(5:36 – 8:46) First Day & Drive: Prep, stocks, research at night—Suny grinding at 15 with no ego, just energy. (8:58 – 17:27) Monterrey → Phoenix: Family sacrifices, language barrier, and choosing to stay the course. (17:45 – 21:23) Birth of Taco Chelo: San Diego taco takeover sparks the idea; roles set (Suny: recipes, Gennaro: design, Aaron: vision); name honors Suny’s mom, “Chelo.” (23:24 – 26:21) Menu Philosophy: Three-course flow (apps, tacos, dessert) plus salads and proteins; simple, clean, real food. (24:55 – 26:51) Ingredients That Matter: Tallow, no seed oils—flavor without the gut bomb. (27:44 – 29:51) The Model That Works: Tiny 50-sq-ft kitchen → constrained, labor-efficient, repeatable operations. (29:56 – 31:13) Tempe’s Hard Lessons: Hoods, vents, and even a grease-pot fire—nothing easy, everything earned. (35:01 – 37:58) Mentorship to Partnership: Rapid station mastery, reliability, and leadership → real equity and a strong team culture. (38:30 – 39:47) What’s Next: Retaining long-timers, building a commissary, and planning smart growth. (44:52 – 48:19) Rapid Fire: Dogs, carne asada, salsa, Metallica, Grand Canyon hikes, and dream cars.👉 If this conversation hits home, subscribe for more no-BS dives on hospitality, health, and leadership. Comment with your biggest takeaway and share it with someone building a team, a concept, or a career the hard (right) way.LINKS: Connect with DELO: https://linktr.ee/iamthedelo Grab DELO’s Free eBook: https://iamthedelo.com/3f-method-book DELO’s Preferred Business Service Partners: https://iamthedelo.com/connect Entrepreneur Community: https://www.builtdifferentcommunity.com Facebook: https://facebook.com/IAmTheDelo Instagram: https://instagram.com/iamthedelo LinkedIn: https://linkedin.com/in/daviddelorenzo1 Restaurant Resources: https://www.runningrestaurants.com/subscribe DISCOUNT CODE: DeLo2025
What this episode covers
Step into Episode 184 of ‘On the Delo’ as Delo reconnects with chef-owner Aaron Chamberlin and partner/chef Suny Santana to trace a 13-year mentor-to-partner journey from St. Francis to building Taco Chelo. It’s a straight-talk playbook on persistence, clean food, tight operations, and leading with trust—told by the people who lived it.From a 15-year-old staging every station to co-creating a brand named after Suny’s mother, this episode delivers practical lessons for restaurateurs: keep menus clean, models simple, and teams empowered. If you care about real ingredients, scalable ops, and developing leaders, you’ll get a lot here.Chapter Guide (Timestamps): (0:00 – 0:31) Opening & Episode Setup: “This is episode 184…” and early memories of the show’s first guest slots. (0:36 – 1:03) Taco Chelo Age Check: Downtown Phoenix location—“eight years, almost nine.” (1:19 – 5:36) Origin Story at St. Francis: Suny’s relentless knock-on-the-door persistence leads to a shot on the line.(5:36 – 8:46) First Day & Drive: Prep, stocks, research at night—Suny grinding at 15 with no ego, just energy. (8:58 – 17:27) Monterrey → Phoenix: Family sacrifices, language barrier, and choosing to stay the course. (17:45 – 21:23) Birth of Taco Chelo: San Diego taco takeover sparks the idea; roles set (Suny: recipes, Gennaro: design, Aaron: vision); name honors Suny’s mom, “Chelo.” (23:24 – 26:21) Menu Philosophy: Three-course flow (apps, tacos, dessert) plus salads and proteins; simple, clean, real food. (24:55 – 26:51) Ingredients That Matter: Tallow, no seed oils—flavor without the gut bomb. (27:44 – 29:51) The Model That Works: Tiny 50-sq-ft kitchen → constrained, labor-efficient, repeatable operations. (29:56 – 31:13) Tempe’s Hard Lessons: Hoods, vents, and even a grease-pot fire—nothing easy, everything earned. (35:01 – 37:58) Mentorship to Partnership: Rapid station mastery, reliability, and leadership → real equity and a strong team culture. (38:30 – 39:47) What’s Next: Retaining long-timers, building a commissary, and planning smart growth. (44:52 – 48:19) Rapid Fire: Dogs, carne asada, salsa, Metallica, Grand Canyon hikes, and dream cars.👉 If this conversation hits home, subscribe for more no-BS dives on hospitality, health, and leadership. Comment with your biggest takeaway and share it with someone building a team, a concept, or a career the hard (right) way.LINKS: Connect with DELO: https://linktr.ee/iamthedelo Grab DELO’s Free eBook: https://iamthedelo.com/3f-method-book DELO’s Preferred Business Service Partners: https://iamthedelo.com/connect Entrepreneur Community: https://www.builtdifferentcommunity.com Facebook: https://facebook.com/IAmTheDelo Instagram: https://instagram.com/iamthedelo LinkedIn: https://linkedin.com/in/daviddelorenzo1 Restaurant Resources: https://www.runningrestaurants.com/subscribe DISCOUNT CODE: DeLo2025
NOW PLAYING
From Line Cook to Co-Owner: How Taco Chelo Was Built | On the Delo EP 184
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m