From Markets to TikTok: Reaching the Next Gen

Erin, Renee and Kyah break down how Gen Z behaves online and what that means for creative businesses. Get practical tactics to reach younger audiences while staying authentic.   This week on the Creative Business Community podcast, Erin is joined by Renee and our resident Gen Z voice, Kyah, to unpack how younger audiences actually show up online—and what that means for your creative business. We dive into platform habits (why Gen Z often prefers Instagram Reels over TikTok, how Facebook fits, and where YouTube sits), why short‑form video and fast hooks matter, and how to reach Gen Z without chasing every trend. Expect practical tips on storytelling that feels human, building trust through in‑person community, and why email marketing still punches well above its weight. We talk owning mistakes (and why that grows loyalty), what the algorithm really rewards, and where AI can help—or hurt—your brand’s authenticity. Plus, we explore generational differences in creative practice and how to keep your content fresh without losing your voice.  Creative Business Spotlight: Common Ground Collective. You can find them on: Instagram: @cmmngrnd Facebook: @cmmngrnd Website: https://commongroundcollective.com.au/