From Overlooked Opportunity to Explosive Startup Success!

In Episode 95, filmed in Monterrey, Mexico, we sit down with Rodrigo, a builder who followed a small opportunity that turned into real momentum. What started as a simple eSIM experiment for family and friends quickly became a fast-scaling business serving 10,000+ customers, built on a rare balance of deep automation and high-touch customer support. In this conversation, Rodrigo breaks down why customer service became their unfair advantage in a space dominated by bots and bad onboarding, and how refunds, trust, and word of mouth fueled growth. We unpack the tension between automation and white-glove experience, what actually makes digital ads convert, and what started to strain when growth accelerated faster than expected. We also dive into founder mindset — making decisions without an “adult in the room,” balancing risk, working with co-founders, and raising pre-seed capital after proving real demand. This episode is for founders and operators who want to scale efficiently without losing trust, control, or clarity.LEARN MORE Rodrigo de la Garza Instagram - https://www.instagram.com/datosdeviajemx/ LinkedIn - https://www.linkedin.com/in/rodrigo-de-la-garza-3b2313191/ - https://www.linkedin.com/company/puntadigital/ Website - https://datosdeviaje.com/ FOLLOW US on social mediaInstagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact