From Product to Experience with Rosie and Jon Winter

In this episode of Own Your Space, Clare speaks with Rosie and Jon Winter, founders of Eden & Co. about the reality of evolving a brand over time and what it truly takes to move from product to experience.From hitting growth ceilings to redefining their audience, they share how deep customer understanding, bold brand decisions, and a commitment to quality transformed their business commercially and emotionally.This conversation explores:Why being guided by your customer is essential for growthThe shift from selling products to creating experiencesHow packaging, positioning and own-brand products unlocked scaleThe power of knowing your audience in granular detailWhat investing in branding really delivers beyond aestheticsIf you’re building a purpose-led product brand and feeling the tension between where you are and where you want to be, this episode offers grounded, practical insight to help you move forward with clarity and confidence.You can explore Eden & Co.’s hampers at edenandcohampers.com.Rosie and Jon have also generously shared a 10% discount code for listeners: 9VZEZMMY63QH